How The Buyer Sees It: How Much Do Tech Analysts Influence Decisions?

How influenced are your buyers by tech analysts like Gartner and Forrester and…


How The Buyer Sees It: Google Wins Before We're Even Considered

We’d been hired to find ways to win more often against Google’s…


How The Buyer Sees It: Even When We Win, Too Many Of Them Churn

We were kicking off a project for a new client. I had a meeting scheduled with…