About Us

Growth Velocity’s mission is to help B2B software companies win more — by quickly adapting to the behavior, perceptions, and experience of their buyers.

Our methodology incorporates lean agile principles that help clients sustain these gains over the long haul.

Growth Velocity was founded by Willem Maas, who has led product marketing and product management at both startups and major technology companies. Willem is also a three-time startup founder and CEO (one acquisition).

Willem’s advice on win/loss analysis has been published by respected sources on B2B sales and marketing such as Pragmatic Institute, Sales Hacker, and the PMA.


I was impressed by the quality and depth of the buyer interviews. Willem is politely persistent and gets real nuggets from people that it’d be hard for us to get on our own.

Dave Martin | VP, Worldwide Sales & Alliances


Partners

We are joined by a virtual team of experts in qualitative and quantitative market research, and B2B technology sales and marketing.