About Us

Growth Velocity is a leading provider of Win/Loss Analysis services.

Growth Velocity was founded by Willem Maas, who has made B2B technology his career focus for over 20 years.

Willem has led product marketing and product management for both private (HangIt, Vigilent, USGBC) and public (FICO, Pega, Adobe) technology companies. Willem was also the Founder and CEO of GreenHomeGuide.com, acquired by U.S. Green Building Council.

Willem’s advice on Win/Loss Analysis has been published by B2B sales and marketing leaders such as Pragmatic Institute, Sales Hacker, and the PMA.

Growth Velocity is a virtual team of five experts in qualitative research, questionnaire design and programming, quantitative analysis, transcription, and participant recruiting.

We’re Different In Three Key Ways

1. Maximum Value From Your Pool Of Wins And Losses

Last year, 72% of the buyers we contacted agreed to an interview or survey. Loss feedback can be hard to get, but it's essential. So we don't count on automation alone. Lost deals shouldn't turn into lost learning opportunities.

2. Work With A Senior Consultant

You will work directly with the founder, Willem Maas, and a team of senior consultants. Growth Velocity’s win/loss programs are delivered by the same expert practitioners you meet during the buying process. You won’t be handed off to a less senior team that hasn’t earned your confidence.

3. We Make It Actionable, So You Don't Have To

Win/loss dashboards can look more valuable than they are. Take the table of "Why We Win" and "Why We Lose" reasons. Interesting, but be ready to explain it. Your stakeholders can't fix or exploit gaps they don't understand. We lead a readout and Q&A for you. These sessions improve cross-functional engagement with the findings. And produce more change.