Growth Velocity’s win/loss programs are delivered by the same skilled, experienced practitioners you meet during the buying process. You won’t be handed off to a less senior team that hasn’t earned your confidence.

Across all clients in 2022, seventy-six percent of buyers in won deals agreed to a Growth Velocity interview or survey. And in lost deals, 33% of buyers participated. For you, this means we’ll reach out to just 37 buyers to get 20 interviews. We’ve achieved this market leading participation rate by combining professional copywriting, automation, and polite follow-up.

We know technology buying better because we work exclusively on complex sales in B2B software. To get a clear understanding of each buyer's decision making, we go much further than just asking a question and getting an answer. We improvise new questions in the moment to help buyers explain something they may have never explained before. We follow-up. We probe. We dig deep. You’ll get more takeaways from our interviews.

You’ll have direct access to interview data and tools with our win/loss portal. Use this SaaS to review the feedback from a single opportunity, or search for a specific topic. Add tags to track decision criteria, competitive intel, and feature feedback. Build your own charts and reports. And when you don’t have the time, or want a fresh perspective, we can do it for you. We’ll analyze the data, and present our findings and recommendations to your stakeholders.

We automate and enable our win/loss programs with best-in-class, commercial software. Slack and Teams for communication. Condens and Dovetail for interview analysis and reporting. Qualtrics and SPSS for programming and analyzing win/loss surveys. For buyer outreach, we’re able to use the software you already have. So we can get started faster — without security review, installation, configuration. And you don’t have to worry about getting locked in.