AI won in our test of 6 transcription services

Man vs. Machine: Can AI Transcribe Win/Loss Interviews Better Than A Human Service?

We compared two human-based transcription services and four machine-powered ones, paying special attention to accuracy, readability, and confidentiality. In our test, AI won. We explain the details of our experiment and how we reached this verdict.

Photo by Andrea Piacquadio

Data-Driven Storytelling: How to Use Data to Create More Meaningful Content

Assumptions and anecdotes make waste. For efficient growth, your targeting and messaging must be backed by relevant and timely data.

Photo by Ketut Subiyanto

Win/Loss Analysis Software Can Make You More Efficient and Effective: Here’s How

Software can make the whole Win/Loss Analysis process more efficient. Here's how you can automate the process today, and how AI will change everything.

Looking out over the crowd to see what's working and what isn't

Sales Win Loss Analysis: Why Data-Driven Leaders Are Leveling Up

Sales win loss analysis helps leaders make data-driven decisions. What’s working and where can we double-down? What isn’t working, and how do we fix it?

Win/Loss Analysis Reports: 3 Things You’ll Learn

Which aspects of your product offering and buying experience are helping drive sales? And which aspects are hindering sales? This is what enterprise and mid-market software companies often struggle to understand. A good win/loss analysis report will provide the answers to these questions.

Three Reasons Sales Leaders Want Even More Data About Their Buyers

While B2B sales teams are literally swimming in data, it’s not enough. Data-driven sales leaders are using input directly from buyers to find new ways to improve win rate and lead with conviction.

Data driven targeting improves profitability

Data Driven Targeting And Messaging Increases Profitability

Sales and marketing are typically the largest area of spend for an expansion stage company. Marketing leaders can support increased profitability by reassessing who the strongest buyers are, and developing innovative and data driven ways to target them.

A Win/Loss Survey Can Provide Early Warning Of Competitive Threats

When a competitor realizes their win rate against you is increasing, they’ll look for ways to take market share from you. With an early warning about their gains against you, there’s time to prepare a defense that reduces the market share loss.

How To Get Product And Sales Aligned With Win-Loss Analysis

Technology markets change quickly. The buyers of today are unlikely to have the same needs and priorities and expectations as the buyers of even a year or two ago. So how should we collect feedback from prospective buyers and incorporate it into our roadmap?

How Bad CRM Data Undermines Competitive Advantage

The CRM should provide the market data that is needed to inform decision making and counterbalance overconfidence. But too many CRM implementations are contaminated with bad data.

How The Buyer Sees It: No Business Case, No Decision

How well do you support a technologist without a business case? If you're looking to reduce the "no decisions" in your enterprise pipeline, dig here.

How The Buyer Sees It: How Much Do Tech Analysts Influence Decisions?

How influenced are your buyers by tech analysts like Gartner and Forrester and consulting firms like KPMG, EY, Deloitte, and Accenture? Said another way, how much should I as an enterprise software CMO invest here?