We’ve developed the Insight-To-Action℠ methodology for Win/Loss Analysis.

This focused, highly efficient process leverages our expertise and 3d party objectivity to find out what’s really happening in your deals, align stakeholders on priorities, and begin taking action.

Sharpen Messaging

Widen the funnel with messaging that's relevant and compelling to your ICP and buyer personas, not loose and intuition-driven

Differentiate On What Matters

Use buyers' decision criteria to differentiate from competitors in the ways that matter to your buyers

Enable Effectively

Enable reps to better create and maintain momentum with content and training that hasn't been outdated by a fast moving market

Get Ahead Of Churn

Identify buyers with a higher likelihood of churn and handle them better, either pre- or post-sale

Sell To The Buyers You Have

Update Go-To-Market strategy to sell better to the range of buyers you attract, not just the ones originally targeted

Close Competitive Gaps

Align priorities on the product roadmap with buyer assessments of competitive strengths and weaknesses

“Willem not only got our customers to share openly about the issues that matter to us, but also helped us understand, absorb, and take the right action on them.”

Peter Farago, VP & GM Flurry

“I was impressed by the quality and depth of the buyer interviews. Willem is politely persistent and gets real nuggets from people that it’d be hard for us to get on our own.”

Dave Martin, VP, Worldwide Sales & Alliances, Lightbend

Why should you consider us?

Alignment into action

We use Affinity Diagramming to engage stakeholders in learning from the buyer experience, prioritizing improvements, and owning next steps.


We're skillful interviewers and analysts with decades of experience in buyer and user research, product marketing, and founder roles.


We use technology and well-honed project plans to minimize the impact on you and your team.

It's Your Data

We use industry standard tools and file formats, so you can quickly find mentions of the topic that interests you, and expand on our analysis at any time.



Tips and tricks for increasing sales and marketing conversion with buyer insights. Via email, every other month.

About Us

Growth Velocity was founded by Willem Maas, who has led product marketing and product management at both startups and major technology companies. Willem is also a three-time startup founder and CEO (one acquisition).

Green Tech was Willem’s focus during the early 2000s, first as founder/CEO of GreenHomeGuide.com, a leading consumer destination for green home improvement that was acquired by U.S. Green Building Council. Willem was also VP Product Management at Vigilent, a vendor of AI-driven cooling management. Prior to that, Willem’s work was in the CRM market where he: transformed LikeMinds through five releases at Andromedia (Adobe); led the team at HNC (FICO) that piloted Retention Optimizer for wireless operators; and developed the vision and roadmap for a web-based self-service solution at Inference (eGain).

Joining Willem is a virtual team of experts in qualitative and quantitative research.

Let's discuss replacing assumptions about your buyers with buyer insight

Use the contact information below, or complete the form to the right to share your details. We look forward to speaking with you. 

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