Customized, In-Depth Win/Loss Analysis For Growth And Scale Stage Software Companies

Set it, and forget it.

Or a peer who partners with you in making a difference.

Which Win/Loss Analysis experience do you want to have?

We’ve developed a rigorous process for Win/Loss Analysis. We begin by listening to you, asking questions, and sharing expert advice.

Then we help you change and win.

We deliver detailed, candid feedback from actual buyers. And the analysis and recommendations you need to act on it.

Behind the scenes, we automate the process with technology so it scales efficiently.

We Want To Be Your Partner For Customized, In-Depth Win/Loss Analysis

1. Maximum Value From Your Pool Of Wins And Losses

Last year, 63% of the buyers we contacted agreed to an interview. Loss feedback can be hard to get, but it's essential. So we don't count on automation alone. Lost deals shouldn't turn into lost learning opportunities.

2. In-Depth, Customized Interviews

"Great insights for us to act on." "Made an impact throughout the company." "Rigorous, consistent and reliable." Clients love our in-depth, customized interviews.

3. We Make It Actionable, So You Don't Have To

A dashboard's table of "Why We Win" and "Why We Lose" reasons is interesting, but be ready to explain it. Your stakeholders can't fix or exploit gaps they don't understand. We dedicate most of a presentation to explaining buyer assessments. GenAI helps, but requires human oversight. We do the analysis, quoting, and reporting for you.

4. Scale Without A Subscription

We automate with the built-in capabilities and integrations of software you already have. You don't need a subscription to our service to continue using this automated process.

A formal and rigorous win-loss analysis program enables better segmentation, product strategy choices, and sales enablement … those that take a more comprehensive approach have seen up to 50% improvement in win rates.

Todd Berkowitz | Practice Vice President

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Customer Stories

See how we partner with our customers to make a difference.

What A Win/Loss Analysis Will Tell You

Prospective buyers ask themselves two essential questions: “Will I?” and “Which one?” We’ll show you how to win those decisions with our Win/Loss Analysis service.

Will I?

To increase opportunity creation and reduce no decisions, our interviews are a deep dive into the buying context, the funding decision, and initial perceptions of the solution space. After analyzing the data to identify the winning patterns and understand why they occur, we recommend improvements to targeting, messaging, and sales process and enablement.

Which one?

To improve opportunity win rate, we interview buyers about their perceptions and thoughts as they shortlisted solutions and then selected one. We make these deep dives actionable by identifying the key criteria that drive wins and losses overall. And we explain how and why buyers assess competing alternatives on those criteria. Teams that have this deep understanding of the criteria that control outcomes are able to make rapid, data-driven improvements.

an animation showing opportunity creation and lead growth
Graphic showing how to make the business case for Win-Loss Analysis

Willem not only got our customers to share openly about the issues that matter to us, but also helped us understand, absorb, and take the right action on them.

Peter Farago | VP & GM