Growth Velocity Corporation Privacy Policy

Date: December 31, 2020

Growth Velocity Corporation (referred to in this policy as “GVC,” “we,” or “us”) is a California-based business that works with B2B software companies to obtain feedback from customers and prospects to improve their marketing, sales processes, products, and services. For instance, GVC helps its clients understand how or why they win or lose sales. GVC interviews a cohort of recent buyers and prospects of its clients to find patterns in customer responses and to provide advice to its clients.

GVC is committed to protecting your privacy. Accordingly, GVC wrote this privacy policy to describe the kind of personal information GVC collects when obtaining customer feedback for its clients and when visitors use its website and GVC’s social media accounts. GVC’s website appears at growthvelocity.com. This policy also covers how GVC uses the collected personal information, GVC’s use of its vendors, and how it protects the personal information it collects. GVC has social media accounts on Facebook, LinkedIn, and Twitter. This policy appears on our website.

Information we collect from clients:

When a B2B software company becomes a client, we collect the following business card information from our client’s representatives namely:

    • Name
    • Work email address
    • Title
    • Company name
    • Billing address

We also collect payment information from our clients.

Information we collect from interviewees:

GVC receives introductions to one or more representatives of customers, or prospective customers, of GVC’s software company clients. The main information GVC collects about these customers or prospects from its clients is business card information, namely:

    • Name
    • Work email address
    • Title
    • Company name

Our client may also provide us background information about a customer’s organization, software needs, and other business information provided by a client. This background information may include business card information of other customer personnel.

We schedule an interview with a customer or prospect representative and conduct an interview with that representative. During interviews, we collect opinions and views of the representative about the software vendor client they considered as a potential vendor. Upon receiving consent of the representative, we record the interview and obtain a transcript of it. We then make the recording and transcript available to the software company client whose customer we interviewed. Alternatively, we may use survey software to obtain such opinions and views from a customer or prospect representative after obtaining consent from the customer or prospect representative.

By providing consent to an interview:

    • You understand and agree that your participation in the study may be audio and/or video recorded;
    • You grant permission to Growth Velocity, the applicable client, and their subcontractors to copy, edit, transcribe, distribute and display recordings of you for internal use on behalf of the client; and
    • You agree that any study reports or other written documents may contain quotes from your statements in the study as long as you are not identified by name.

Information we collect from website visitors and social media accounts:

We may collect information from website visitors that submit information to us using the website, including name, email address, and message content. We may collect the following information on an aggregate basis when visitors visit our website:

    • Approximate locations of visitors
    • Web browser users are using
    • Operating systems used by visitors
    • Key words or search terms used by visitors to find our website
    • How many visitors view the website or specific pages on it

If you create posts on our social media pages, we will have access to your name and any other information you post on your social media profile.

We maintain records of those interested in our company. We may periodically send promotional emails about our services or other information that we think you may find interesting using the email address which you have provided.

We use Google Analytics, which is a service of Google LLC. Google Analytics allows us to gather information about our website’s users. However, we have configured our Google Analytics account not to collect any identifying information about particular individuals.

How we use cookies:

Cookies may be automatically used to collect specific information from a computer or mobile device that accesses and navigates through the GVC website over time. Information collected by cookies may include information to help improve and customize the content or layout of the website.

A cookie is a small text file that websites save on a computer’s storage device when a website is visited. Cookies cannot be used to run programs or deliver viruses to the computer or mobile device accessing the GVC website. Users can establish or change their browser settings to refuse cookies. However, refusing cookies may interfere with the full functionality of the website and limit the user experience.

We use a web analytics service, Google Analytics, to evaluate how users view and use our website. Google Analytics provides us with the information collected from website visitors described above.

For more information about Google Analytics, please visit: http://www.google.com/policies/privacy/partners/.

You can opt out to prevent Google’s collection and use of data (via cookies) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout.

Our Clients

Our services are intended for use by representatives of B2B software companies who are adults 18 years and older. We do not market or provide services to minors or knowingly collect personal information from children under age 13. If you believe that we have inadvertently gathered personal information about a minor, please contact us in order for us to delete it.

Uses of information we collect from client representatives:

We use the business card information about our clients’ representatives to provide them our advisory services including obtaining feedback from our clients’ customers and prospects to improve their marketing, sales processes, products, and services.

Uses of information we collect from interviewees:

We use the business card information about personnel of our clients’ customers and prospects to arrange for interviews, conduct interviews, and understand customers’ organizations. We use recordings and transcripts of interviews to provide feedback to our clients to improve their marketing, sales processes, products, and services. For instance, feedback will assist a client in understanding how or why they win or lose sales.

Uses of the personal information we gather from our website and social media:

We may use information we collect from our website and social media pages to understand your needs and provide you with better services, in particular for the following reasons:

    • Improving the performance of our website.
    • We may use the information to improve our services.
    • We may use contact information we collected to send marketing communications about our services.

If you send us information via our website, email, or social media, we will use your messages to respond to your communications. Our communications could relate to our services.

Sharing or Disclosing Your Personal Information:

We may share information we collect from interviewees with vendors or outsourced service providers that help us provide services to our customers such as interviewers, transcriptionists, and data analysts. We may share information we collect from client representatives or from our website with vendors or outsourced service providers that help us provide services to our customers, or that assist with support functions such as marketing, billing, and payment card processing. We will require any such vendors or service providers to manage your personal information with privacy and security safeguards consistent with this privacy policy.

From time to time, we may be required to respond to a subpoena, court order, search warrant, administrative or judicial process, requests by law enforcement agencies, or other requests that we must respond to under applicable law. We may disclose your personal information in response to any of these requirements. Also, we may disclose your personal information to preserve the security of our website or social media accounts, resolve disputes, or to assess any possible wrongdoing.

We also may share aggregate or anonymous information collected about website or social media usage, as long as the information does not identify any specific individuals.

We may share or transfer personal information about you in connection with a merger, acquisition, reorganization, or sale of assets of our business, in the event of bankruptcy, or during the negotiations leading to such an event. We will seek assurances from any buyer that your personal information will be used, shared, maintained, and disclosed consistent with the terms of this privacy policy.

Except as noted above, we will not sell, distribute, transfer, or lease your personal information to third parties.

Security:

We are committed to ensuring that your personal information is secure. In order to prevent unauthorized access or disclosure, we have put in place industry standard administrative, physical, and technical safeguards to secure the personal information we collect using our website or social media accounts.

Retention:

We will maintain your personal information only as long as it is needed for the purposes described above, to complete services for our clients, to complete any applicable investigations, for the duration of any dispute resolution process, or to the extent required to meet preservation requirements under applicable law.

Third party privacy practices:

Our B2B software vendor clients have their own privacy practices. Also, our website may contain links to other websites of interest. We do not have control of the privacy practices of our clients or any other third parties. Therefore, we cannot be responsible for the protection and privacy of any information which you provide to one of our clients or while visiting sites linked to our website. The privacy practices of our clients and third parties are not governed by this policy, but instead are governed by their privacy policies. You should exercise caution and look at the privacy statement applicable to the client or website in question.

Controlling your personal information:

You may access or choose to restrict the collection or use of your personal information in the following ways:

  • If you would like access to the personal information about you we may have in our possession, please contact us.
  • You may also contact us to correct or update personal information about you in our possession. Please keep in mind that we may have a legal right or obligation to preserve personal information as it currently exists.
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us.
  • Any email communications from us contain instructions on opting out of further email communications, although we will still send you emails relating to the support, administration, and security of our services.

Contact Information:

Please contact us with all questions or complaints about our privacy practices.

If you have a complaint, please provide information relevant to your complaint. Our privacy team will evaluate your complaint based on the information you provide and send you a response. We may need to ask you for additional information to evaluate your complaint. We will promptly investigate and respond to your communications about a complaint. You may have other rights under law and the right to contact the privacy regulator in your jurisdiction about your complaint.

Amendments to this Privacy Policy:

GVC may change this policy from time to time. We will make changes by posting a revised copy of this policy to our website or, if GVC deems it necessary, by email notice to you. Your continued use of our website and social media accounts after a revised version of this policy appears on the website will constitute your approval of the amended version.