In March this year, everything changed—for you and for your buyers. Make go-to-market teams more efficient and more likely to meet your new opportunity targets by realigning around the strongest buyer segments in this new market.

The disruptions caused by the Coronavirus pandemic are forcing us to change, setting aside the tried and true. Prospecting must change, too.

I often find Lost Deal Reviews get lost in the details. Could a CRM provide “just enough” data to make your Lost Deal Reviews productive?

Do you have to be in pain to put Win/Loss Analysis to good use? More than half the small and mid-size technology companies we engaged with this year were motivated by opportunity, not pain.

We’re fans of the Demand Gen Priority Matrix because it requires no changes to value proposition or any other aspect of a vendor’s offering to quickly improve pipeline coverage and quality.

As an enterprise sales leader, you need to win faster, win more, and win bigger in 2019, and it all begins with landing better.

Feedback and perspective from decision makers in your closed deals reality checks “inside thinking” and generates the “Aha” moments that help you avoid these 5 sins of inside thinking.

Twenty-four tips for acing the details of a Win/Loss analysis - so you get better data, faster, and a more impactful analysis.

The benefits of Win/Loss Analysis are well known and documented by independent analysts like Gartner. Yet, little has been written about how these gains are being achieved. Here are 5 tips for winning more deals with Win/Loss.

CEO Mark Brewer describes Lightbend's experience with customer research in the open-source microservices tools market.

Enterprise products often begin underperforming when they reach the broad base of junior people in mainstream enterprises. I describe a technique for regaining product/market fit.

Microservices architecture usage is spreading from savvy technology companies to mainstream enterprises. I share five observations, from the front lines.