How To Get More Innovations To Market

When enterprise technology companies fail to innovate it's usually not a shortage of new product concepts that's to blame. Rather, it's market validation that first gums things up.


10 Tips For Customer Interviews That Yield Real Insight

Your first target customer interview is the moment you've been preparing for. Now, when you walk into that first target customer's office, join the webinar, or make the call - how do you make the most of this precious time?


10 Tips For Finding Your Product Concept’s Target Customer

Finding, screening, and then scheduling interviews with your new product's target customers is the linchpin of validating a new product concept. In this article, I offer 10 tips for improving this process, often called participant recruiting.