How To Regain Product/Market Fit
Enterprise products often begin underperforming when they reach the broad base of junior people in mainstream enterprises. I describe a technique for regaining product/market fit.
October 19, 2016
The Move to Microservices, From the Front Lines
Microservices architecture usage is spreading from savvy technology companies to mainstream enterprises. I share five observations, from the front lines.
July 13, 2016
How To Get More Innovations To Market
When enterprise technology companies fail to innovate it's usually not a shortage of new product concepts that's to blame. Rather, it's market validation that first gums things up.
May 20, 2016
10 Tips For Customer Interviews That Yield Real Insight
Your first target customer interview is the moment you've been preparing for. Now, when you walk into that first target customer's office, join the webinar, or make the call - how do you make the most of this precious time?
May 20, 2016
10 Tips For Finding Your Product Concept’s Target Customer
Finding, screening, and then scheduling interviews with your new product's target customers is the linchpin of validating a new product concept. In this article, I offer 10 tips for improving this process, often called participant recruiting.
May 20, 2016