Man vs. Machine: Can AI Transcribe Win/Loss Interviews Better Than A Human Service?
AI transcription of win/loss interviews can be one-tenth the cost and 96%…
Win/Loss Analysis Software Can Make You More Efficient and Effective: Here's How
Win/Loss Analysis is a bottom-up, inductive methodology for identifying and…
Sales Win Loss Analysis: Why Data-Driven Leaders Are Leveling Up
Sales win loss analysis helps sales leaders make data-driven decisions. What’s…
Win/Loss Analysis Reports: 3 Things You'll Learn
Marketers test every aspect of their campaigns to determine what’s working, and…
Three Reasons Sales Leaders Want Even More Data About Their Buyers
Sales in the 21st century is all about the data. Sales teams source, record,…
Data Driven Targeting And Messaging Increases Profitability
Profitability is in. Growth at any cost is out. This puts sales and marketing…
A Win/Loss Survey Can Provide Early Warning Of Competitive Threats
We have many excellent tools for gathering and analyzing competitive…
How To Get Product And Sales Aligned With Win-Loss Analysis
In the early days of my career as a B2B product manager, I found it tricky to…
How Bad CRM Data Undermines Competitive Advantage
Confidence is a riddle. We want our leaders to be confident, yet overconfidence…
How The Buyer Sees It: No Business Case, No Decision
The champion in a B2B software client’s won deal: “The [category]…